Lovebox. She’s back.
David Ellis, a collaborative animation
On first thought, Alice Dellal and Chanel sounds like an incongruent, unlikely pairing but after the campaign and Karl Lagerfeld’s film were released it suddenly all started to make sense.. She’s not the soft Blake Lively, but Karl’s newest muse, Chanel with a decadent edge.
Boy Chanel is the House’s newest range of handbags, featuring a new gun metal Chanel emblem, and chunkier, grungier chains. The campaign featuring Dellal shows her tattooed and head shaven, curled up on a chaise lounge, or perching onto of a dinner table clutching the new range of bags. Ripped laddered tights are paired with Chanel’s tweeds, and Dellal’s bleached half locks tied with an elegant black bow. The campaign’s film directed by Lagerfeld himself, has a antique aesthetic and silent movie soundtrack, which are both balanced by Dellal’s modern day presence as she is seen knocking back the red wine and snatching pearls. With all her Chanel finery and punk edge, Dellal has carved a niche for the new Chanel women.